TFD Supplies Core Values

At TFD Supplies our business is guided by 3 core values.  These are values that guide everything we do as a business.  We live, hire, and fire by these core values. We believe that living by these values not only allow us to thrive over the long term, but also help us sleep very soundly at night.

Provide the Best Customer Experience

We make it our number 1 priority to provide the best customer experience possible.  What does that mean?  It means that we have real people here to answer the phones.  It means that we have people on live chat and responding to emails.  It means that your order goes out fast.  It means that if something isn't right, we will make it right - even if it costs us money in the short term.  Because a happy customer comes back and tells their friends. We want every customer feeling impressed when we are done with a transaction.  Not satisfied - but impressed.  That's the backbone of our lifetime unconditional warranty.

There's a story we use to illustrate this.  Imagine that you see a kid with a lemonade stand.  You buy a cup.  You trip, and know it's your fault, and spill all your lemonade.  The kid watches you spill it.  What does that kid do?  Make the person buy another?  That is possible, but that will leave the patron with a bad experience.  Or, the kid gives the patron another lemonade without paying.  While that eats into the margins, it is far more likely that the person will come back, tell a friend, post on social, etc.  Only one of these scenarios is the way to build a long term business.

Provide the Best Value

The next value we live by is providing the best value.  We want to live our day knowing that you can't find a better value.  Does that mean price?  Not entirely.  Price is what you pay and value is what you get.  While our price is the best around, the value is more than that.  A Rolls Royce for $50,000 is a high price but great value.  A soda for $5 is not a bank breaking price but a poor value.  As you can see price and value are not the same thing. That's why we want our price to be the best around but more importantly provide the best value you will find - anywhere.  We want you to feel like you would have paid more for what you got.

Give To Our Community

Notice that we don't say give back to our community?  It's only one word but it's a very important distinction. Giving after you receive something is very different from being the first one to give.

We give money to teachers every week.  We surf Donors Choose listings and proactively send out products.  We have a scholarship for a high school senior every year.  We don't do this after others do things for us.  We do this before they do.  

We do it because it's the right thing to do.